Advertising Expenses of P&G

Procter & Gamble Advertising Expenses 2001-2018.

The following table shows the advertising expenses of Procter & Gamble 2001-2018. Sums are in millions.

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The advertising expenses of P&G equalled 7.1 Billion dollars compared to 7.12 Billion dollars last year.

About Procter & Gamble:

Procter & Gamble was incorporated in Ohio in 1905. However, the original business upon which P&G was built was founded in 1837 by William Procter and James Gamble. P&G offers a large range of consumer packaged goods. Today, its products sell across more than 180 countries and territories. The company operates across five reportable segments that include Beauty; Grooming; Health Care; Fabric & Home Care and Baby, Feminine & Family Care. The largest segment among these is fabric and homeware followed by Baby, Feminine and Family Care. Its largest market is united States which accounts for 41%  of its net sales. P&G also spends a large sum on Research and development as well as marketing every year.  The brand has focused its business on 65 brands across 10 product categories.

Sources:

P&G Annual Reports