Apple's staff size
Number of Apple Employees 2000-2018
| YEAR | Apple Employees |
| 2000 | 8,568 |
| 2001 | 9,603 |
| 2002 | 10,211 |
| 2003 | 10,912 |
| 2004 | 11,695 |
| 2005 | 14,800 |
| 2006 | 17,787 |
| 2007 | 21,600 |
| 2008 | 32,000 |
| 2009 | 34,300 |
| 2010 | 46,600 |
| 2011 | 60,400 |
| 2012 | 72,800 |
| 2013 | 80,300 |
| 2014 | 92,600 |
| 2015 | 110,000 |
| 2016 | 116,000 |
| 2017 | 123,000 |
| 2018 | 132,000 |
Apple is known as one of the leaders in the technology industry. The tech industry is known for a very high level of competition where apart from everything brands compete for skilled employees. Most of Apple's key personnel are located at Silicon valley and in the industry the demand for skilled and experienced employees is very high. Apple has continued to invest in top level talent and in grooming of employees for great performance. While the brand was known for a performance obsessed and brutal culture, in the recent years, the leadership has brought some strategic changes to embrace diversity. Have a look at the size of Apple staff and how it has continued to swell through years from 2000 to 2017.
Sources:
Annual reports (form 10K ) of Apple Inc