Twitter sales and marketing expenses
Sales and Marketing Expenses of Twitter 2010-2017
The following table shows the sales and marketing expenses of Twitter from 2010-2017.
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In the past three years, Twitter has seen significant financial growth. Its net losses have also decreased considerably in the meantime. In 2017, its net revenue saw a slight decrease compared to the previous year. Net revenue in 2017 was 2,443 million dollars and in 2016, 2,530 million dollars. With a considerable drop in its net losses, Twitter expects 2018 to be a stronger year in terms of financial performance. Sales & Marketing expenses of Twitter dropped to 717 million dollars in 2017 from 958 million dollars last year.
Twitter is a leading social media platform with a large user base. Globally, it has around 330 million active monthly users. The brand has seen fast operational and financial growth in the recent years. In 2017, its most focus remained on simplifying its services for higher user convenience. It encourages public discourse and self expression. As a social media platform, Twitter has created a very unique experience involving real time conversations and content distribution. Major part of Twitter's revenue comes from advertising. Despite growing competition and rising regulatory pressure, Twitter has continued to focus upon research and innovation for higher user convenience and engagement. Its main competitors include Facebook, Instagram, WhatsApp, YouTube and other social media platforms including snap and oath.
[Twitter Annual Reports]